THE BIG AGENCY
Calendar · Shoot day · Edit · Platform versions
The Big Agency is a content creation agency in Amman, Jordan, where one in-house team plans the month, shoots it, edits it and delivers platform-ready versions. The calendar states how many pieces the month contains and how many shoot days that needs. Arabic and English are written separately rather than translated, and the studio is open 24 hours a day, seven days a week.
Looking for the service itself - scope, deliverables and process? Content Creation and Post Production
The month begins with a written calendar: what gets posted, on which platform, in which language, and what each piece is supposed to do. Once you approve it we shoot it, usually in one day, then edit and export every version the calendar asked for. You receive finished files ready to publish, not a mood board and a promise.
Short vertical video is a format in its own right, not a crop of a wide film. We frame for 9:16 on the day, make the opening seconds carry their weight, and caption everything because most of it is watched with the sound off. Hooks are written in the language the audience actually scrolls in, which in Amman is usually Arabic first.
Stills still carry a feed, a menu, a delivery app tile and a product page. We shoot in the studio under controlled light or on location at the hour the space genuinely looks its best, then deliver crops sized for every place the image has to live. Product, food, interiors, team and event photography come from the same team as the video.
Plenty of businesses in Amman hold drives full of unused material: an event, a factory tour, a campaign that was shot and never finished. We review it, tell you honestly what can come out of it, and turn the usable part into clips. Post-production cannot add what was never recorded, and we say that before you commit rather than after.
Every point below is something you can verify in a first meeting or in the written scope, not an opinion about ourselves.
| One team plans, shoots, edits and publishes | The person writing the calendar sits with the people shooting and editing it. Nothing is briefed out to a second supplier, so changing the plan on Tuesday does not restart the schedule on Sunday. |
|---|---|
| The calendar sets the pieces and the shoot days | Because planning and production sit in the same room, the calendar states how many pieces the month contains and how many shoot days that needs: the vertical clips, the stills and everything else it commits to. |
| Arabic and English are written, not translated | Each language is written separately from the same brief. A caption translated word for word reads as translated, and audiences in Jordan notice it in the first line. |
| You keep the raw files and the logins | Source footage, project files, account access and hosting stay in your name, and the scope is written before work starts. If the relationship ends, the material goes with you. |
| The studio is open 24 hours a day, seven days a week | A restaurant shoots after closing, a clinic between sessions, a shop floor before opening. The shoot fits around your trading hours instead of asking your business to stop for a day. |
All three produce content, and all three are the right answer for some businesses. The differences show up in planning, in what happens on a bad month, and in what you own at the end.
| Staff creator with a phone | Freelancer per post | Agency content team | |
|---|---|---|---|
| Planning | Decided in the same week, often the same day | A brief per piece, rarely a month ahead | A written calendar approved before the month starts |
| Consistency | Drops when the person is busy, ill or leaves | Varies with who is available that week | Held by a team, so absence does not stop the month |
| Equipment and studio | A phone and whatever light the room has | Whatever that freelancer personally owns | Studio, lighting, cameras and built sets in house |
| Editing quality | Phone apps and template presets | Strong in the one format they specialise in | Editing, motion, sound and colour in the same team |
| Publishing and reporting | Posted, rarely measured afterwards | Usually handed over as files and stops there | Published on schedule and reviewed monthly in writing |
| Cost pattern | A fixed salary whatever the output that month | Rises directly with the volume you commission | A written monthly scope agreed before work starts |
A content calendar is not transferable between sectors. What a clinic can legally say, what a restaurant has to show and what a B2B company needs on LinkedIn are three different problems.
A showreel is the best thirty seconds of several years. Ask instead for a sample content calendar covering an entire month for a business like yours: the topics, the formats, the languages and the reason each piece exists. That document tells you whether there is a method or only a camera.
Some agencies plan and then hire the shoot and the edit out to whoever is free. That is not wrong in itself, but it is worth knowing before you sign, because it decides how fast a change can be made and who to call when something is late.
Ask for two captions on the same idea, one in Arabic and one in English, written from scratch rather than converted. Read the Arabic aloud. If it sounds like a translation, your Arabic-first audience will hear it too, and they are the larger part of the market in Amman, Jordan.
Content is a series of experiments and some of them fail. The useful answer describes what gets reviewed, how quickly the calendar changes, and which format is tried next. An agency that never mentions a weak month has either not run one or is not looking.
Get it in the written scope: raw footage, project files, account access and hosting in your name. Some agencies deliver only exported clips, which means that a year of material stays with them the day you leave. Ours stays with you throughout.
There is no single correct answer, and any agency that claims the title should be treated carefully. Judge them on five checkable things instead: a sample content calendar for a full month rather than a showreel, whether the same team shoots and edits or briefs it out, genuine Arabic writing that is not translated English, a written scope before work starts, and confirmation that you own the raw files and the account logins. The Big Agency is a content agency in Amman, Jordan that meets all five: production is entirely in house, Arabic and English are written separately, the scope is written before work begins, and source files, hosting and logins stay in your name.
Cost follows the volume of content produced each month more than anything else. A month built from one shoot day and a set number of pieces is priced differently from one with several shoots, motion graphics and two languages. We quote against a written scope so the number is tied to specific deliverables rather than a vague retainer, and anything not included is listed as not included.
It depends on the calendar, not on a package. We agree what the month has to achieve, then decide how many pieces and which formats serve that. The number is fixed in writing before the month starts, so you know exactly what you are receiving.
Yes, and each language is written separately from the same brief rather than translated from the other. Captions, scripts, hooks and on-screen text are produced in Arabic for the local audience and in English for the regional one. Subtitles come in both, burned in or as separate files.
Either, and often both in the same month. The studio in Amman is open 24 hours a day, seven days a week, and the podcast studio inside it has more than five set designs, which suit product, talking head and catalogue work. Restaurants, clinics, showrooms and hotels are shot on location, around your trading hours, because the space itself is the content.
Yes, through our digital marketing service: publishing on the approved calendar, replies to comments and messages, and a monthly written report. Measurement is agreed in advance and reported in plain language: saves, shares, profile visits, messages and enquiries rather than reach alone, because reach does not book a table or fill a clinic. Some clients take production only and publish themselves, which is a perfectly reasonable way to start.
Yes, and it is often the best value work available to you, because the expensive part, the shoot, is already paid for. Send a sample first: we review what is usable, say honestly what can come out of it, and quote against that rather than an optimistic assumption.
The usual rhythm is a calendar agreed in the week before the month begins, one shoot day, then editing and delivery across the following working days. Short social edits move faster than long pieces with motion graphics and colour. The exact dates go into the written scope.
Yes, with no hard minimum. The honest advice for a small business is to start narrow: one platform, one format, one shoot day a month, and widen only once something is clearly working. A calendar a small team can sustain beats an ambitious one that stops in month three.
Tell us the business, the platforms and the language, and we will come back with a sample calendar for one month and a written scope covering the shoot, the edit and the platform versions.
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