Strategy & growth
- Marketing Strategy & Research
Customer interviews · Competitor research · Audience segmentation · Brand positioning · Go-to-market plans · Marketing roadmaps
- Digital Marketing and Social Media
Social media strategy and channel plan · Content calendar and publishing · Paid campaign planning and management · Creator and influencer collaborations · Media buying at scale · Public relations and press placement
- Paid Media & Performance Marketing
Google search campaigns · Meta and Instagram ads · TikTok and YouTube ads · Media planning and buying · Retargeting journeys · Conversion optimisation
- SEO and GEO (AI Search) Optimisation
Technical SEO: crawling, indexing and speed · On-page structure and answer-first content · Local SEO and Google Business Profile · Structured data: a connected schema.org graph · GEO: being cited by AI answer engines