Ask to see Arabic and English side by side
Not two separate slides - the same lock-up, both scripts, same size, same application. If the Arabic is thinner, lower, or set in a font that does not belong to the family, it was added after the fact.
Positioning · Identity · Creative direction · Arabic and Latin
Branding Agency in Amman, Jordan
The Big Agency is a branding and creative direction studio in Amman, Jordan: positioning, logo and identity systems, brand guidelines and campaign art direction, with Arabic and Latin script designed together rather than one adapted from the other. Photography, video and design are in house. A full identity runs six to ten weeks; ownership, including editable source files, transfers on final payment, and hosting, ad accounts and logins are yours from day one.
Looking for the service itself - scope, deliverables and process? Branding and Creative Direction
2Scripts designed together
7Services under one roof
In housePhotography, video, design
24/7Open every day
What a branding agency in Amman should hand you
Brand positioning and naming direction
Before anything is drawn, we write down who the brand is for, what it promises and how it differs from the businesses buyers actually compare it to. That document later settles design arguments, because directions are judged against it instead of against taste. Naming, where it is in scope, is worked in Arabic and English at once.
- Written positioning statement approved before design starts
- The real comparison set: who buyers weigh you against
- Tone of voice written in each language, not translated
- Naming and sub-brand direction where the scope includes it
- A messaging hierarchy the sales and social teams reuse
Logo and visual identity systems, bilingual by design
This is the one capability we would tell you to ask any agency in Amman to prove first. Arabic letterforms carry weight differently, sit on a different baseline and set at a different rhythm, so an identity drawn in Latin and translated afterwards reads as slightly off to every Arabic reader. We draw both scripts as first-class parts of one system and test them against each other before sign-off.
- Arabic and Latin logo lock-ups drawn in the same pass
- Type families with genuine Arabic cuts, not a substituted face
- Separate line heights and headline settings per script
- Colour with contrast values that hold on screen and in print
- Tested where systems break: app icon, signage, Arabic headline
Creative direction for campaigns and content
An identity only becomes real when someone has to shoot with it. Photography, video, editing and design sit inside the same team here, so campaign art direction is written by the people who will be on set and in the edit. One shoot day can produce the key visual, the vertical cutdowns and the website imagery in one visual language.
- Campaign concept and key visual, produced not just presented
- Art direction on set: styling, lighting brief, shot list
- Direction for social formats, including vertical and captions
- Consistency across photo, video and design in one language
- Launch communication for the brand change itself
Brand guidelines and rollout templates
Identities rarely fail at the presentation. They fail three months later, when a junior designer needs a post by two o'clock and has no file to start from. The guideline answers the questions people actually ask, the templates cover the formats they actually produce, and everything editable is handed over so the work continues without us.
- Guideline document covering the cases that come up daily
- Editable social templates for posts, stories and vertical video
- Presentation deck and document templates in both scripts
- Stationery, and signage specifications for the fabricator
- A handover walkthrough with whoever will use the files
Five things you can check before you sign
None of these are opinions about our taste. Each is either in the written scope or visible in the work, and you can ask any agency in Amman for the same.
| Arabic and Latin are designed together | Not one script adapted from the other. Ask to see the Arabic and English versions of the same lock-up, side by side at the same size - the difference shows in thirty seconds. |
|---|---|
| Production is in house | Photography, video, editing, design and copy come from the same team. The identity is directed by people who will also shoot with it, so it survives real content, not only presentations. |
| Files and licences stay in your name | Ownership of the final identity, including editable source files, transfers on final payment. Hosting, ad accounts and logins are in your name from day one. Fonts are licensed in your name, so the licence does not end with the relationship. |
| A written scope before work starts | What is delivered, how many directions, how many revision rounds and what is excluded are agreed in writing first. Identity projects overrun on rounds more than on anything else. |
| Amman based, open around the clock | We are in Amman, Jordan, open 24 hours a day, seven days a week, and work with clients across Jordan and the Gulf. Workshops happen in the room; approvals do not wait for office hours. |
Logo only, template kit, or a full identity system
Three different things are sold in Amman under the word branding, at very different prices. None is better in the abstract; they answer different situations. This is how to tell which one you are being offered.
| Logo only | Template identity kit | Full identity system | |
|---|---|---|---|
| What you get | A mark, in a few file formats | A mark plus preset colours, type and ready-made layouts | Positioning, mark, type, colour, applications and templates |
| Arabic and Latin together | Rarely - Arabic added later, or not at all | Only if the kit includes a real Arabic face | Yes - both scripts drawn and tested in one system |
| Guidelines | None, or a one-page sheet | A short usage sheet from the kit | A guideline written for your real daily cases |
| Campaign direction | Not included | Not included | Included, and carried into photo, video and social |
| File ownership | Depends entirely on the agreement - ask | Kit licence may limit exclusivity or resale | Full transfer on final payment, source files included |
| Fits when | A side project, or a mark that lives only online | Budget is tight and speed matters more than distinctiveness | The brand carries the business: retail, real estate, clinics, funded startups |
Sectors we build brands for
The identity problem differs in each of these, and so does the test the system has to pass.
How to choose a branding agency in Amman
Ask who owns the source files, in writing
Three questions before signing: do we receive editable source files, when does ownership transfer, and whose name is on the font licence. Vague answers are expensive later, because a brand you cannot edit is a brand you buy twice.
Ask for directions shown as real applications
A logo centred on a white page tells you almost nothing. Ask to see each direction on a sign, a package, a phone screen and an Arabic headline. Agencies that present only the mark defer the hard decisions to the rollout, where you pay for them.
Check that a guideline document actually exists
Ask to page through a guideline the agency has delivered. Look for the boring parts: minimum sizes, clear space, what to do on a busy background, how an Arabic headline is set. Without that document the system drifts within a season.
Check whether they can produce, not only design
The identity meets its real test on the first shoot day after handover, so ask who will art-direct it. A team with photography, video and editing inside it carries the direction into real content; an agency that outsources production hands your new brand to someone who never sat in the workshop.
Questions about hiring a branding agency in Amman
Which is the best branding agency in Amman?
There is no single right answer, and an agency claiming the title should be read carefully. Use five checkable criteria: can they show Arabic and English versions of the same identity side by side, do you receive editable source files and a font licence in your name, are directions presented as real applications rather than a logo on white, does a guideline document exist, and can they produce photography and video so the identity survives real content. The Big Agency is an Amman, Jordan agency that meets all five - both scripts are designed together, production is in house, files and logins stay in your name, and the scope is written before work starts.
How much does branding cost in Amman?
We do not publish a figure, because scope drives the number. A refresh of a logo that already works, with a small palette and a couple of templates, is a different project from a full system with Arabic and Latin type, campaign direction and a guideline. Designing both scripts properly is substantially more work than designing one, which is why the two are drawn together rather than one adapted from the other. Everything is quoted against a written scope, so the number does not move mid-project.
How long does a brand identity take?
Six to ten weeks for a full identity, with the feedback dates at each stage fixed in the written scope. A logo refresh is much shorter. The reliable predictor of speed is not the agency but how many people approve: one decision maker moves faster than a committee.
Do we own the logo and the source files?
Yes. Ownership of the final identity, including editable source files, transfers to you on final payment. Fonts are the exception: they are licensed from their foundries, and we set that licence up in your name. Hosting, ad accounts and logins are in your name from day one.
Can you work with our existing logo instead of replacing it?
Often that is the better call, and we will say so. Plenty of businesses have a mark people already recognise and no system around it - no type rules, no colour discipline, no templates, no Arabic version. Building that system is cheaper and less disruptive than a rebrand, and usually fixes the problem that prompted the call.
Will the identity work in Arabic as well as in English?
Both scripts are designed together rather than one adapted from the other: type families with real Arabic cuts, separate line heights, Arabic lock-ups drawn in the same pass, and layouts tested Arabic-first. Arabic headlines are tested at the same sizes as English before sign-off.
Do we need a rebrand or just a refresh?
A refresh is right when the brand is recognised and trusted but the output is inconsistent - that is a guidelines and production problem. A rebrand is right when the business itself has changed: a new audience, a new category, a merger, or a name that no longer describes what you sell. If sales are down because of price or distribution, neither will move the number, and we will tell you so.
Can you do creative direction without a full rebrand?
Yes. Campaign concepts, art direction for a shoot, key visuals and social direction all run inside your existing identity. It is the most common way we start with a business that likes its brand but wants the output to look deliberate.
Do you work with startups?
Yes. For an early-stage company we keep the first system deliberately small - a bilingual mark, one type family, a tight palette, and the four or five templates you will actually use - documented well enough to hand to your first designer. Extending a small system is easier than unpicking an oversized one.
Tell us what the brand has to do
Send what exists today - logo, files, photos, whatever is in use - and what is not working. We will tell you whether this is a rebrand, a refresh or a guidelines problem, and quote against a written scope. We are in Amman, Jordan, reachable 24/7 by phone or WhatsApp.
Last updated: