THE BIG AGENCY
Technical · Local · Arabic · AI answers
The Big Agency is an SEO and GEO agency in Amman, Jordan. The work covers technical SEO, local SEO and the Google Business Profile, structured data, and Arabic and English content written separately, not translated. GEO is the part aimed at AI answer engines. We run the same method on our own site, all accounts stay in your name, and we do not buy links.
Looking for the service itself - scope, deliverables and process? SEO and GEO (AI Search) Optimisation
The foundation everything else sits on: can an engine reach the page, read it and understand which version is canonical. Then the page itself - one question per page, the answer in the first paragraph, headings written the way a buyer would type them.
For a business people search for by area, the profile often outranks the website. That means categories, service area, hours, photos and posts kept current, and the name, address and phone number identical everywhere they appear.
When someone asks ChatGPT, Claude, Gemini, Perplexity or Google AI Overviews for a recommendation, they get one written answer built on a handful of sources, not ten links. GEO is the work of being one of those sources.
Arabic and English are written separately, each around how that language is actually searched. On top sits a connected schema.org graph rather than scattered snippets, so an engine can follow one business through the whole site.
Five things you can verify before signing anything, rather than five adjectives.
| We run this method on our own site | Server-rendered content, a connected schema.org graph, hreflang between Arabic and English, answer-first pages and published facts. View the source of this page and check every one of them before you ask us to do it for you. |
|---|---|
| Every account stays in your name | Google Search Console, GA4, the Google Business Profile, the domain and the hosting are registered to you. We are added as a user you can remove in one click, on the day you decide to. |
| Links are earned, not bought | No purchased links, link networks or paid guest-post schemes. Bought links are the fastest route to a manual penalty and the slowest thing to undo, so links here come from being worth citing: published facts, original detail, and pages that answer a question better than the alternatives. |
| Arabic is written, not translated | Arabic and English pages are written separately by people working in each language. A translated page inherits the sentence structure of the other language and misses the query variants the translation was never built around. |
| A written plan before the work starts | The audit comes back as a written report with a prioritised action list, in order of expected effect. You can read it, disagree with the order, or hand it to another developer entirely. Nothing is billed against an undefined scope. |
Three ways this work is usually sold in Amman, and what each one actually gets you.
| Classic SEO only | Content marketing only | SEO + GEO | |
|---|---|---|---|
| What it optimises for | A position in the list of ten links | Volume of published articles | A position in the list and a citation inside the AI answer |
| Technical foundation | Yes, this is its core | Usually assumed to exist | Yes, and fixed before any writing starts |
| Structured data | Basic tags, often page by page | Rarely part of the scope | One connected schema.org graph across the site |
| Arabic and English | Often one language, the other translated | Depends entirely on the writer | Each language written separately, with hreflang |
| How a page is judged | Keywords, links and position | Word count and publishing cadence | Whether a model could quote a clean passage and attribute it |
| Where you see the result | Rankings and clicks in Search Console | Sessions on the blog | Search Console and GA4, plus being named in AI answers |
The search problem is different in each. What ranks a clinic will not sell a sofa.
An agency selling schema.org work should have a connected graph on its own pages. Open the source of their site and look for it. If their own site has no structured data, no hreflang and renders nothing until a script runs, you have your answer in thirty seconds.
The correct answer is you, with the agency added as a user. If the accounts are created under the agency's email, the day the contract ends you lose the history that makes the next agency's work possible. Ask this before the proposal, not after.
Ask whether the Arabic is written or translated, and how they handle query variants - diacritics, dialect, definite and indefinite forms. Ask whether they write the country beside the capital, because the Arabic city name alone is routinely confused with Oman.
A scope with no exclusions is a scope with no edges. Ask directly about link buying, about guaranteed positions, and about machine-translated content. An agency that has thought about the work can name its exclusions without hesitating.
A retainer that starts before an audit is a retainer against an unknown. The first deliverable should be a written report and a prioritised list you could hand to any developer. If nobody will put the plan in writing first, that is the finding.
There is no single correct answer, and any agency claiming the title should be treated carefully. Judge them on five checkable things: does their own site show a connected schema.org graph and hreflang, will Search Console and GA4 be registered in your name, is the Arabic written or translated, will they state in writing what they will not do, and does a written audit come before a monthly fee. The Big Agency in Amman, Jordan meets all five - our own site is server-rendered with a connected schema graph, answer-first pages and published facts, accounts stay in your name, and we do not buy links.
GEO is Generative Engine Optimisation: preparing a site so AI answer engines cite it. When someone asks ChatGPT, Claude, Gemini, Perplexity or Google AI Overviews for a recommendation, they get one written answer built on a handful of sources rather than ten links. GEO is the work of being one of those sources - and of being described accurately when you are.
SEO competes for a position in a list a person then scans. GEO competes to be one of the handful of sources a model quotes. The technical foundation is shared; the test applied to each page is not.
Technical faults are fixed in weeks, and the effect shows in Search Console soon after. Topical authority and citations take months, so anyone giving you a specific date is guessing.
No, and anyone who does should not be believed. Nobody outside Google controls the ranking, and nobody controls an AI citation either. What you get is a written scope and monthly reporting against it.
Yes, written rather than translated: Arabic queries arrive with and without diacritics, in Modern Standard Arabic and in dialect. Each language gets its own pages, and we write the country beside the city so it is not read as Oman.
Yes. Categories, services, service area, hours, photos and posts, plus name, address and phone consistency across every listing where the business appears. For a business people search for by area, the profile often does more work than the website, and it is the part most commonly left half-filled.
It is quoted against a written scope rather than a package, because the work varies enormously with the state of the site. The drivers are how many pages genuinely need work, whether we can edit the site directly or must write tickets for another developer, one language or two, how much of the structured data already exists, and whether local SEO is included.
Usually not. Most sites need fixes, not a rebuild: canonical tags, hreflang, speed, structured data and rewritten pages. A rebuild is only worth raising when content is rendered entirely by script so engines see an empty page, or the platform will not let anyone change titles, headings or URLs. The audit says which case you are in before anyone quotes a build.
Send us the site address and the two or three searches you want to be found for. You get back a written report and a prioritised plan you could hand to any developer - including one who is not us.
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