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Identity and campaigns
04

Branding and Creative Direction for Jordanian Businesses

Branding here means a working system, not a logo file. We define the positioning, build the visual and verbal language in Arabic and English, and hand over guidelines and templates your team can use daily. The written scope confirms the schedule, design directions, revision rounds and handover requirements.

We turn the business idea into a visual and verbal system that can guide design, photography, campaigns and everyday communication.

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What we can deliver

What is inside an identity project

  1. 01

    Brand positioning and creative direction

    A short written statement of who the brand is for, what it promises and how it differs. Everything visual is judged against this document, which is what stops design decisions turning into taste arguments.

  2. 02

    Logo and visual identity system

    Primary and secondary logo forms, clear space and minimum sizes, colour palette with accessible contrast values, and a type system that works in both Arabic and Latin script.

  3. 03

    Campaign concepts and art direction

    The look and the idea behind a launch or seasonal campaign, worked through as key visuals rather than described in a slide.

  4. 04

    Brand guidelines and templates

    A practical PDF guideline plus editable templates for social posts, presentations, documents and signage, so the system survives contact with everyday use.

  5. 05

    Copy direction and launch communication

    Tone of voice with real examples in both languages, plus the announcement copy for the rebrand itself.

Arabic and Latin type in one system

Most identity work in the region fails at the same point: the logo is designed in English, the Arabic is added afterwards, and the two never look like they belong to the same brand. Arabic letterforms have different weight distribution, different baselines and different rhythm, so a system that treats the Arabic as a translation of the Latin will always look slightly wrong to an Arabic reader.

We design both scripts as first-class parts of the same system. That means choosing type families with genuine Arabic cuts, setting separate line heights, and testing headlines in both languages at the same sizes before the system is signed off.

When a rebrand is the wrong answer

We say no to rebrands more often than clients expect. These are the cases where the money is better spent elsewhere.

  • The brand is recognised and trusted but the marketing is inconsistent. That is a guidelines and production problem, not an identity problem.
  • Sales are down because of price or distribution. A new logo will not move either.
  • The team simply wants something fresher. Fatigue inside a company usually arrives years before the audience notices anything.
  • A launch is six weeks away. A rushed identity locks in decisions you will pay to undo.

Process

From positioning workshop to handover

The exact scope changes with the project, but the thinking stays focused and transparent.

01

Clarify the brand, audience and point of view

A workshop with the decision makers, a look at the competitors people actually compare you to, and a written positioning statement everyone signs off before any design starts.

02

Build the visual and verbal language

Two or three distinct directions, presented as real applications rather than as a logo on a white page, then one direction chosen and developed properly.

03

Apply, test and hand over

The system is tested on the hardest real cases - a small app icon, an Arabic headline, a printed sign - then documented and handed over with the source files.

Timeline, rounds and files you receive

Timeline, rounds and files you receive
Full identity projectConfirmed in the written scope before work starts
Logo refresh onlyConfirmed in the written scope before work starts
Design directions presentedConfirmed in the written scope before work starts
Revision rounds includedConfirmed in the written scope before work starts
Scripts coveredArabic and Latin, designed together
Files deliveredAI, SVG, EPS, PNG, PDF guidelines, editable templates
OwnershipFull rights transfer on final payment
Not includedFont licence purchases, trademark registration, printing costs

What determines the price

Two projects with the same name can differ several times over in cost. These are the variables that actually move the number, so you can judge any quote you receive - ours or anyone else's.

  • Whether it is a full identity system or a refresh of a logo that already works.
  • Whether Arabic and Latin scripts are both designed, which is roughly a third more work than one script.
  • How many applications and templates are delivered - social, presentations, documents, signage, packaging.
  • How many decision makers approve, because rounds are the real cost driver.

Send us the scope and you get a written quote with a fixed figure, usually within one working day. The number does not change unless the scope changes in writing.

PUBLISHED PACKAGE

Package price and scope

Brand Identity Workshop and Design

1,200 JOD per identity project

This price covers the defined package below. Our wider service capabilities remain available with a separate written scope and quote.

Service illustration: Branding and Creative Direction
Illustration of this service

Included in this price

One brand workshop, 2 initial directions, 1 selected identity, colour/type system and concise guide.

Delivery
20 business days after brief approval; target starts after approved inputs and booking, subject to capacity
Included revision rounds
2 consolidated review rounds within the agreed brief.
Availability
Dates confirmed before booking.
Taxes and extra costs
Applicable taxes are additional and confirmed before booking. Any extras require a separate agreement.

What we need from you

  • Approved brief, brand and content assets, access where needed, and one approval contact.

Not included in this price

  • Naming, trademarks, packaging and printing.

Payment schedule

50% at project start and 50% before final delivery.

Changes, cancellations and refunds

Rescheduling, cancellation, refunds and committed third-party costs must be agreed in writing before booking.

Your content and rights

The client owns the final brand on final payment, including agreed editable templates and AI/SVG/EPS/PNG handover. Third-party font and stock licences are itemised separately.

Request available datesAdd this package to your brief

Sending an enquiry does not confirm a booking. We confirm dates, dependencies and the written agreement with you before work starts.

A clear scope, from the start

Build the right scope for your project

New brands and established businesses needing clear positioning and a consistent Arabic and Latin identity.

Add this service to your briefCompare services and packages

Specialist options within this service

  • Brand positioning and creative direction
  • Logo and visual identity system
  • Campaign concepts and art direction
  • Brand guidelines and templates
  • Copy direction and launch communication

What we need from you

  • The project objective, audience and priority you want to address.
  • The assets, information and permissions required for the agreed scope, using secure access.
  • One approval owner, brand requirements and relevant rights or licences.

Costs and exclusions to agree

  • Font licence purchases, trademark registration, printing costs

Optional additions to discuss

  • Websites and Digital Experiences
  • Digital Marketing and Social Media
  • Photography and Video Production

The published package above defines its price, quantities and delivery terms. The wider capabilities described here can be tailored separately; changes, additional quantities and third-party costs require a written quote.

Work relevant to this service

Each case study describes the scope delivered for that client. Package details are shown separately above.

Washington Visa Consultancy logoVisa and immigration consultancy

Washington Visa Consultancy

A full rebrand, a new website and reels every month

Read the case studyDr. Hadeel AlkharoufObstetrics, gynaecology and fertility

Dr. Hadeel Alkharouf

A bilingual website with online booking, and an Instagram kit to match

Read the case studyFlex Audio logoCar audio manufacturer

Flex Audio

Sharper brand guidelines, social designs and a full marketing strategy

Read the case study

Common questions about rebranding

How much does a brand identity cost in Jordan?

The range is wide because the scope is. A logo refresh with a small palette and two templates is a different project from a full system with Arabic and Latin type, campaign direction and a guideline document. We quote against a written scope so the number does not move mid-project.

How long does a rebrand take?

The schedule follows the agreed identity scope, research, design directions and approval stages. We confirm milestones in writing after reviewing the brief and the decision-making process.

Do we own the logo and the source files?

Yes. Full ownership of the final identity, including editable source files, transfers to you on final payment. Fonts are the exception: those are licensed from their foundries and the licence has to be in your name.

Can you work with our existing logo instead of replacing it?

Often that is the right call. Many brands need a working system around a logo that is already recognised - colour, type, layout, templates - rather than a new mark. We will say so if that is what we see.

Will the identity work in Arabic as well as English?

Both scripts are designed together rather than one being adapted from the other. Arabic headlines, Arabic logo lock-ups and Arabic-first layouts are tested before the system is signed off.

What do you need from us to start?

Access to two or three people who can speak for the business, whatever brand material exists today, and honesty about what has not been working. The workshop does the rest.

What pairs with a new identity

Most projects use more than one of these together. Here is what usually runs alongside this service, and why.

05

Websites and Digital Experiences

Fast, bilingual, responsive websites and landing pages designed and built in Amman, with the search and speed work done before launch.

Read the full service page 01

Digital Marketing and Social Media

Digital marketing agency services in Amman: social media management, Google and Meta ads, large-scale media buying, PR and reporting from one team.

Read the full service page 02

Photography and Video Production

Product, food and corporate photography and video production in Amman - from creative planning and the shoot day to the final graded edit.

Read the full service page

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