Case study · Specialty coffee roastery

85+ Artisan Coffee Roaster: An English content plan and a 15-day visibility plan

85+ is a micro-roastery in Amman that sources coffee from partner producers around the world. The Big Agency plans its Instagram content and is setting up its visibility on Google, LinkedIn and AI search.

Project details

Client: 85+ Artisan Coffee Roaster
Industry: Specialty coffee roastery
Market: Amman, Jordan
Engagement: Marketing retainer, since October 2026
Status: Ongoing
Delivered by: The Big Agency, Amman: one in-house team

The brief

85+ wanted content that carries what the brand stands for, authenticity and quality, and to be easy to find wherever people look: Google, Maps, LinkedIn and AI answers.

What we did

01
A content plan in English
Posts and reels planned month by month, written fully in English, and built on the brand guidelines and the reference list 85+ shared. Authenticity and quality are the thread through all of it.
02
A 15-day visibility plan
An active LinkedIn page, the products listed on Google, a complete Google Business Profile, and eightyfiveplus.com worked for SEO, AEO and GEO.

Scope and deliverables

Monthly Instagram content plan: posts and reels
All copy written in English
15-day technical visibility plan
LinkedIn company page
Products listed on Google
Google Business Profile
SEO, AEO and GEO for eightyfiveplus.com

Results

Every number here is labelled. Scope figures count what was delivered. Results show what changed, each with its period and source, and appear only once the client has approved them.

Scope 15 days for the visibility plan

The engagement started in October 2026. Results will be published here after a full measured period, with their source, once 85+ approves them.

Where to see it

The client's own website and channels, where the work is published.

85+ Artisan Coffee Roaster eightyfiveplus.com · Instagram

About this case study

Written by The Big Agency from the brief and the work delivered. Scope figures count what was delivered. Results are added only with a measured source and the client's approval, and nothing on this page is estimated.

Last updated: 22 October 2026