The brief
Washington asked for all of its marketing in one place. That meant a rebrand of everything from the logo to the design system, a new website, visibility on Google and in AI answers, and a steady flow of reels and social designs.

Washington is a visa and immigration consultancy in Amman. The Big Agency runs its marketing end to end: a new identity and design system, a website built for search and AI answers, and 10 to 12 reels a month.
Washington asked for all of its marketing in one place. That meant a rebrand of everything from the logo to the design system, a new website, visibility on Google and in AI answers, and a steady flow of reels and social designs.
The rebrand covers the logo and a full design system. Every post, page and printed item after it is built from the same parts.
The new website is set up for SEO, GEO and AEO from the start, so the office can be found on Google and quoted in AI answers.
Each month brings 10 to 12 reels that mix regular shoots with AI-produced video, plus social media designs whenever they are needed. One of the AI pieces is an animated story film.
Every number here is labelled. Scope figures count what was delivered. Results show what changed, each with its period and source, and appear only once the client has approved them.
The engagement started in October 2026. Results will be published here after a full measured period, with their source, once Washington approves them.
Written by The Big Agency from the brief and the work delivered. Scope figures count what was delivered. Results are added only with a measured source and the client's approval, and nothing on this page is estimated.
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