Case study · Obstetrics, gynaecology and fertility

Dr. Hadeel Alkharouf: A bilingual website with online booking, and an Instagram kit to match

Dr. Hadeel Alkharouf is a consultant obstetrician and gynaecologist with a UK fellowship in IVF. The Big Agency built drkharouf.com, where patients book a clinic visit or an online video consultation, plus an Instagram kit and business cards in the same identity.

Project details

Client: Dr. Hadeel Alkharouf
Industry: Obstetrics, gynaecology and fertility
Market: Amman, Jordan, and online consultations
Engagement: Website, booking and brand kit, 2026
Status: Ongoing
Delivered by: The Big Agency, Amman: one in-house team

The brief

The brief was a website where patients can book a clinic visit or an online video consultation themselves, and an Instagram presence that looks like the same practice.

What we did

01
A bilingual website with booking
drkharouf.com is in Arabic and English. It explains her focus on fertility care and pregnancy follow-up, sets out her training, and lets a patient choose a consultation type and book it online.
02
An Instagram kit
For @drkharouf we built post templates, highlight covers and a short brand guideline, so every post keeps the look of the website.
03
Print in the same identity
Her business cards were designed from the same system.

Scope and deliverables

Bilingual website, Arabic and English
Online booking for clinic visits and video consultations
Instagram post templates
Instagram highlight covers
Brand guideline
Business cards

Results

Every number here is labelled. Scope figures count what was delivered. Results show what changed, each with its period and source, and appear only once the client has approved them.

No performance figures are published for this project yet. When there are, they will appear here with their source and period, and only with Dr. Alkharouf's approval.

Where to see it

The client's own website and channels, where the work is published.

Dr. Hadeel Alkharouf drkharouf.com · Instagram

About this case study

Written by The Big Agency from the brief and the work delivered. Scope figures count what was delivered. Results are added only with a measured source and the client's approval, and nothing on this page is estimated.

Last updated: 22 October 2026